Privacy policy

Last updated: April 8, 2025

This Privacy Policy describes how personal data is collected, used, and protected when you interact with our website and services. This policy is in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (General Data Protection Regulation, or “GDPR”).

Data Controller
The data controller is an individual entrepreneur operating under the name Inku agency, based in Prague, Czechia. If you have questions about this policy, you may contact us at: info.inku.agency@gmail.com

Personal Data We Collect
We may collect and process the following categories of personal data:

  • Name

  • Email address

  • Phone number

  • Booking preferences (e.g., preferred artist, dates)

  • IP address and geolocation

  • Information submitted through inquiry forms

  • Uploaded files (e.g., tattoo ideas, references)

  • Gender

  • Information regarding tattoo history (e.g., prior tattoos, artist history)

How We Collect Personal Data
Personal data is collected through the following methods:

  • Contact or inquiry forms submitted through our website

  • Booking request submissions

  • Automatically via cookies and tracking technologies (see our Cookie Policy)

  • Web analytics services (Adobe Analytics)

Purpose and Legal Basis for Processing
We process personal data for the following purposes:

  • To respond to inquiries and booking requests

  • To send booking confirmations and follow-up communication

  • To analyze website performance and improve our services

We rely on the following legal bases for processing your data:

  • Consent – given when submitting a form or accepting cookies

  • Legitimate interest – for internal business operations and communication relevant to your inquiry

Data Sharing and Third Parties
We do not sell your personal data. However, we may share it with third-party service providers that assist in operating our services, including:

  • Adobe Analytics – for aggregated website performance analytics

  • Airtable – for managing and storing form submissions and booking-related data

All third parties are GDPR-compliant and only process data on our behalf under strict data protection agreements.

Data Retention
Personal data is retained only for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable law. Inquiries and submissions may be stored for up to 12 months unless otherwise requested by the data subject.

Your Rights
Under GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Object to or restrict processing under certain circumstances

  • Withdraw consent at any time (where applicable)

To exercise your rights, please email: info.inku.agency@gmail.com

Data Security
We take appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. This includes secure form submissions, HTTPS encryption, and the use of trusted platforms like Squarespace and Airtable.

International Transfers
Where applicable, data processed by third-party services may be transferred to and stored in countries outside the European Economic Area (EEA). In such cases, we ensure appropriate safeguards (such as Standard Contractual Clauses) are in place.

Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any updates will be posted on this page with a revised “Last updated” date.